Effective communication nowadays has become an integral strategy companies use in order to make sure their message is heard loud and clear. Communication tools have greatly evolved thanks to new technologies, and are able to reach far and beyond what could only be imagined just a few decades ago.
However, with all the noises coming from everywhere, is the message getting through or do we still need “old” fashion communication? The human way …
One can consider the different types of platform deliveries:
- Social & digital medias
- Surveys
- Mass mailing & emailing
- Special events
- Incentives
- Marketing & advertising campaigns for the general public
- Internal and public meetings
- Loud launch products (buzz)
- And more
How do all those platforms compare? Is one more effective than another? How do they interact?
Digital media and surveys are the current tool adopted by many companies. They have replaced, in many ways, the more conventional message conveyors, whether it is to inform, teach, train, sell, etc. Everything can be accomplished faster, more efficiently and with greater results. Or so it seems …
Mass mailing & emailing continue to flood our mailboxes and spam folders. Their results have been reduced in many ways over the years, but they continue to be a player in the world of advertising and selling.
Marketing and advertising campaigns are always efficient in reaching the targeted audience, however they can be expensive and not have lasting effects. They must be renewed at the appropriate time.
Creating a buzz is now part of any successful marketing campaign, be it digital, traditional or a mix of both, as it is often the case. The word spreads exponentially at a quick pace, then dies almost immediately as soon as the next best thing shows up.
Meetings & conferences are a way to gather up people of significance, either internal or external. They are designed to spread a coherent message via training, teaching and motivation, as well as enhance the belonging to the “tribe”. Meetings and conferences can be exciting and rally the troops toward the same shared goal.
A special event is designed with one or a multitude of goals in mind. It can be part of an incentive to motivate the troops and give assurance and trust in the product or the company sponsoring the event. There are many types of events, whether it is a destination meeting, a corporate incentive activity or event, a reward for the most deserving individuals or a special trip mixing business and pleasure. Whatever the case, events and incentives deal with people. Instead of being digitally bombarded with messages creating an overload of information, a special event will convey a message the “human way”, converging motivation with team building activities or special moments to be shared with others, all the while creating memories that will be forever associated with the brand or the product.