Many high profile companies spend great amount of money on hiring big name keynote speakers and performers for their convention opening and closing. While, this might create the buzz, it is a real ephemeral one with no long lasting effects.
Why? Because it is not a personal and mindful experience.
Say, your next large convention or sales kick off is in Las Vegas, booking a big star for a mega concert, on one of the largest stages in the country is most certainly “a thing” to do. However, is it really achieving what your company has set for? Not that a big party can not help your troops or attendees loosen up after hard days at work, but what you might be looking for, $ for $ invested, in a true, targeted, measurable ROI, something that is going to set your company apart, and for which your teams and clients will remember you as the company that makes it happen, and the one, which stands out.
While the concert will give the largest crowd an instantaneous gratification, a special incentive program for smaller audiences will cement a much stronger sense of belonging to “the tribe”. And in this individualistic era that we live in, belonging to a tribe is reassuring. It creates a sense of safety, and a sense of community that all need to thrive.
At iTEAM, we have organized, to speak about Las Vegas as an example, discovery road rallies in Death Valley where smaller groups of 150 to 200 people team up and create incredible memories, or the discovery of Hoover Dam from the foot of the dam with a trip down the Colorado river on rafts and a surprise white tent picnic on one of the river beaches, while a band would echo their music from the rafts into the canyon. We have created a sense of controlled adventure, where hearts beat a little harder, and minds open up a little wider.
But say, your next large convention is in Cape Town, in South Africa, iTEAM can also create phenomenal side programs on the Wine Route, or in private game reserves, or on totally chartered luxury trains, not to mention, “give back” programs that take your company’s message to the next level, including 1/2 day or full day caritative missions, as part of the fun!
The key is while federating, your are also continuing your message through fun and mindful activities.
So, yes, as Meghan Trainor would sing, “I bet you feel better, when you’re dancing”, but you can also take it to the next level, and transcend that feeling into evangelization or sales, by choosing iTEAM and our fun and mindful incentive ideas.
Dare to adventure, choose iTEAM!